When you first set yourself up as a copywriter, chances are, you found some work — any work. And that probably meant taking jobs at a lower price than you’d like. Maybe you found work on job boards or somewhere like Upwork or Fiverr. Maybe you took some low-paying work through Facebook contacts. Anything to …
How to Become a Premium Copywriter and Stop the Race to the Bottom on Rates Read More »
Your brand voice is an identification of how you sound when you talk about certain topics that are important to you and your brand. Use it well, and you’ll pull in your raving fans. Use it poorly, and you waste a great opportunity to give your audience a better idea of who you are as …
Start with brand values, and you can find your brand voice, your vision, and connect with your ideal audience
Who should you write your business blog posts for? Check out this post about making sure you hit all the stages of your reader’s journey
Blog Writing Basics – part 2 Imagine the content your business creates as pellets being fired from a shotgun. If you walk into a room and spin around, shooting randomly, there will be a scatter of pellets that hit everywhere. Now picture your Ideal Audience as a circle on one wall of that room. Did …
If you’re a small business owner who either contracted out your blog writing or never thought about it at all, you may be tempted to roll up your sleeves and do your own content creation in these current times. You have more time. Or less money. Or a bit of both. But how hard can …
if you want to create your artist brand, you need to find your artist origin story. Let’s create your elevator pitch to sell more art today!
write your home page last so you can summarize all your more detailed pages in a way that highlights the gems hidden within them
