Polished Copy that's clear and compelling

For copywriters and content writers who are tired of competing on price and want to offer a premium service

You’re damn good at your job — and you want your clients to see that!

Not get stuck pointing out a spelling error or questioning why your bullets don’t have periods.

Or even worse, telling you it doesn’t sound ‘quite like them’ and asking for a rewrite without any constructive feedback on what to change.

If you’re a copywriter or content writer — you’re used to breaking a few rules. In fact, it’s what you get paid for!

Our goals for the copy:

to keep the reader moving. The next sentence is all that matters!
to pull the reader in so that nothing else can distract them
to use VOC and brand voice to get those readers nodding their heads
to convert readers into buyers

Our goals for our clients:

For them to focus on how we’re selling, not that we spelled something incorrectly
To show we’re a premium service provider with a process (and a team)
To wow them with our words
To justify our pattern interrupts and out-of-the-box ideas, not scare them off with our creativity

Whether you need a copywriter 🙋🏻‍♀️ who can nail brand voice . . . or an editor who can check YOU nailed your client’s brand voice, I’m here to help

If you’ve ever used a proofreader to check your copy before hitting send, then you’ll know that they will check for typos . . .

. . . but that’s about it.

If what you’d love is someone on your team:

As a second set of eyes
To check that out-of-the-box metaphor actually lands so your client’s business is viewed in a new light
Someone who knows AP style like the back of their hand and also knows when a copywriter should avoid it like a client who’s going to get their English teacher of a sister to ‘check’ your draft
To give you the confidence that you followed that copywriting formula, brought in VOC, and stayed in brand voice from beginning to end of the copy
Yes, to check for typos and grammatical inconsistencies that will make it hard for the reader (because, hey I can’t help it, I’m a type 1 at heart, but it will come with a compliment sandwich, I promise!)
As a copy chief if you want, to take a step back and be sure you’ve assembled the copy in the best possible way for conversion

Then We Need to Chat!

Hey hey, I’m Gill!

As a copywriter who specializes in brand voice, I love to create copy that helps brands stand out from the competition.

And as an editor who also works as a copywriter, I’m deep in the trenches with you. I know the feeling when a client insists you use a period at the end of every cross-head so it’s ‘proper’ English.

Want to know how I ended up being an editor AND a copywriter? Why, it’s one of my favorite stories to tell . . .

Paige McLeod

owner of Glean + co

"Gill has allowed me to confidently put my work out there."

I knew roughly what I needed my lead magnets to say, but needed some serious help getting them cleaned up. Gill was not only great at editing the actual words (and offering alternate suggestions along with constructive feedback) but gave me some amazing ideas on how to further push the envelope. Gill has allowed me to confidently put the work out there. I would (and will!) absolutely hire her again in the future.