Polished Copy that's clear and compelling
You’re damn good at your job — and you want your clients to see that!
Not get stuck pointing out a spelling error or questioning why your bullets don’t have periods.
Or even worse, telling you it doesn’t sound ‘quite like them’ and asking for a rewrite without any constructive feedback on what to change.
If you’re a copywriter or content writer — you’re used to breaking a few rules. In fact, it’s what you get paid for!

Our goals for the copy:
- to keep the reader moving. The next sentence is all that matters!
- to pull the reader in so that nothing else can distract them
- to use VOC and brand voice to get those readers nodding their heads
- to convert readers into buyers
Our goals for our clients:
- For them to focus on how we’re selling, not that we spelled something incorrectly
- To show we’re a premium service provider with a process (and a team)
- To wow them with our words
- To justify our pattern interrupts and out-of-the-box ideas, not scare them off with our creativity

Whether you need a copywriter 🙋🏻♀️ who can nail brand voice . . . or an editor who can check YOU nailed your client’s brand voice, I’m here to help

If you’ve ever used a proofreader to check your copy before hitting send, then you’ll know that they will check for typos . . .
. . . but that’s about it.
If what you’d love is someone on your team:
- As a second set of eyes
- To check that out-of-the-box metaphor actually lands so your client’s business is viewed in a new light
- Someone who knows AP style like the back of their hand and also knows when a copywriter should avoid it like a client who’s going to get their English teacher of a sister to ‘check’ your draft
- To give you the confidence that you followed that copywriting formula, brought in VOC, and stayed in brand voice from beginning to end of the copy
- Yes, to check for typos and grammatical inconsistencies that will make it hard for the reader (because, hey I can’t help it, I’m a type 1 at heart, but it will come with a compliment sandwich, I promise!)
- As a copy chief if you want, to take a step back and be sure you’ve assembled the copy in the best possible way for conversion
Hey hey, I’m Gill!


Paige McLeod
owner of Glean + co
"Gill has allowed me to confidently put my work out there."

The Ethical Move Pledge
Commited to making marketing more transparent, responsible, and honest

Certified Brand Voice Specialist
Working through this detailed 6-week program on brand voice changed how I work fundamentally! Everything I do now is passed through a filter of brand voice.

Active Allyship Certification
In 2022 I completed a 6 week on what it means to be an Active Ally, integrate true anti-racist and meaningful social justice practices into my business